- stroyline- narrative elements-messages and meanings
- performance- singer and instruments-star image-live/studio
- stylish- genres reflect style of music-montage editing-camera use/shots-mise-en-scene
- miming and lipsynching
- advertising for the band promotion-maybe linked to films-raising visibility of band- visual radio-MTV or music channels
- sexy-eye candy
- humour?
- entertainment- light/not heavy-post modern-superficial, ironic, playful, empty of serious meaning
What is the basic function or purpose of a music video?
Advertisement is the main function of a music video. Its purpose is to sell the music and the artist through a good video (or advertisement).
When were the first music videos produced?
Bohemian Rhapsody by Queen, was made in 1975 and was one of the first music videos produced costing around £5000, which is quite a small amount for a music video.
How are music videos commisioned?
A special person is hired to go around different directors and see whose interested and who is best suited to sign a contract with the music video also settled around a budget.
How much time does a music video usually take to produce?
It rarely takes more than two weeks to make, including filming and editing.
According to Andrew Goodwin, what are the three different ways in which the visuals in a video treatment or pitch?
Illustration- the video closely illustrates the song.
Amplification- the video builds on the song adding something to it.
Disjuncture- the video has no connection to the song.
What is a music videos treatment or pitch?
It is no more than a page and a half which describes how the video will look. It also tells you what the video will be like.What are some of the things to avoid in making a student video?
Some things to avoid in a music video made by students are involving alcohol, smoking and doing drugs, also zooms as they can come across quite cheesy and amateaur and over the yop stories.
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